We are searching for a SEM Manager on-site work to work in an international digital marketing agency based in Puerto de la Cruz in Tenerife, , founded over 10 years ago by former Google employees.
This esteemed agency specializes in delivering tailored solutions to businesses, catering to both small-scale and large-scale enterprises. Their team, composed of dedicated professionals, is unwavering in its commitment to assist clients in reaching their digital marketing aspirations. They offer unparalleled services and strategic insights tailored to each client's unique needs.
Currently, they are on the lookout for a seasoned SEM Manager to become a part of their dynamic team. This role demands the development and implementation of cutting-edge SEM strategies that cater to both B2B and B2C clients, focusing on lead generation and e-commerce, both on national and international fronts. The perfect fit for this role would be someone with an in-depth understanding of various SEM platforms and strategies, coupled with hands-on experience in managing and optimizing PPC campaigns.
Key Responsibilities:
● Conduct SEM audits
● Conduct keyword research and analysis to identify target keywords and optimize campaigns
● Manage and optimize PPC campaigns across all major platforms (Google Ads, Microsoft Ads, Facebook Ads, etc.)
● Develop and implement SEM strategies to achieve marketing goals
● Analyze and report on campaign performance and KPIs to identify opportunities and areas of improvement
● Monitor and analyze competitor websites and strategies
● Collaborate with other teams, such as SEO to ensure a cohesive strategy
● Stay up-to-date on the latest SEM trends and best practices
● Communicate effectively with team members and clients to ensure that everyone is on the same page and that campaigns are meeting expectations.
Required Qualifications:
Must-Haves:
● Fluent in English
● 3+ years of proven experience in SEM marketing, data analytics, and UX basics
● Strong understanding of SEM platforms and strategies
● Experience managing and optimizing PPC campaigns for return on investment
● Experience with keyword research and analysis
● Ability to work independently and as part of a team
● Results-oriented with the ability to multitask, adapt to changing priorities, and meet deadlines
● Structured and responsible way of working
● Strong analytical, reporting and problem-solving skills
● Receptive to new approaches and ideas
● Excellent communication skills, both written and verbal, with the ability to
communicate complex concepts in a clear and concise way to a variety of audiences,
including team members, clients, and stakeholders.
Nice-to-Haves:
● Familiarity with industry-standard SEM tools and software such as Google Analytics, Google Tag Manager, SEMrush, Moz, and Ahrefs
● Additional language proficiency
● IT skills (SQL, HTML, CSS basics)
● Experience working collaboratively with other teams, such as SEO
● Relevant certifications in digital marketing
● Experience in working with cross-functional teams
● Experience in working with brand awareness and consideration online marketing campaigns such as, social media, content marketing, influencer marketing, video and display advertising.
Additional Information:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
If you are a highly motivated and results-driven professional with a passion for SEM and data analytics, we would love to hear from you.
